Google Ads Account Suspension for Circumventing Systems Policy and Successful Advertiser Verification

The Google Ads account faced suspension for violating the Circumventing Systems Policy, which prevents users from manipulating the ad system to gain an unfair advantage. This suspension halted all advertising activities and caused significant disruption to the client’s marketing efforts. The main challenge was identifying and addressing the policy violation to ensure compliance. This required a thorough investigation and correction of the issues, followed by a detailed appeal to Google, explaining the steps taken to comply with their policies.

During this process, the client also completed advertiser verification, ensuring that their ads included disclosures showing the verified name and location. Google’s team reviewed the appeal and approved the reactivation of the account, allowing the client to resume their advertising activities. The successful reactivation and verification underscored the importance of adhering to Google’s advertising guidelines and demonstrated the effectiveness of a well-prepared and strategic approach.